Aroura is a concept for a local artisan bakery specializing in sourdough bread. They offer loaves to go and specialty sourdough sandwiches, melts, and toasts made fresh in house. The branding, packaging, and social media content emphasize their modern and creative style while providing a timeless feel. Staying from the cliche bread colors and introducing a beautiful blue hue in the branding and packaging, will help them be recognizable and stand out. With a versatile visual identity, Aroura can feel confident in branching
out and reaching their goals.