Aroura is a concept for a local artisan bakery specializing in sourdough bread. They offer loaves to go and specialty sourdough sandwiches, melts, and toasts made fresh in house. The branding, packaging, and social media content emphasize their modern and creative style while providing a timeless feel. By introducing a beautiful blue hue in the branding and packaging, we know it will help them be recognizable and stand out from their competitors.