Packaging & Product Design

Sunsuhan is a concept bar soap brand made and distributed domestically and internationally from Seoul, Korea. The company’s name Sunsuhan (순수한) in Korean translates to pure. It was chosen to highlight the company’s uses of only authentic ingredients. Each pattern was designed to mimic traditional Korean shapes in a modern way and honor the culture. The company's slogan: "purity that transports" highlights the soaps scents’ ability to make the consumer feel transported.