Sunsuhan is a concept bar soap brand made and distributed domestically and internationally in Seoul, Korea. The name Sunsuhan
(순수한) is a Korean word meaning pure; as the company uses only authentic ingredients. Each pattern was designed to mimic traditional Korean shapes in a modern way and honor the culture. The company's slogan: "purity that transports" highlights the soaps scents’ ability to make the consumer feel transported. Each scent and pattern have a connection to a Korean province.